Zayn Malik


Sony recruited Diabolical to promote former One Directioner, Zayn Malik’s new single, Pillow Talk. To give the newly solo artist centre stage attention, we covered London with a load of killer projections featuring images of the artist himself. In conjunction with this we ran a nationwide poster campaign, which included 4 sheets across the UK and digital placements in London. The single was massive hit, reaching number one in the UK’s singles charts.

  • Campaign to promote Zayn Malik’s new single
  • Projections & poster campaign
  • Nationwide coverage

Zayn Malik | ProjectionsZayn Malik | ProjectionsZayn Malik | ProjectionsZayn Malik | Projections

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