Young Fathers returned this year with their third studio album, ‘Cocoa Sugar’. The enigmatic Edinburgh rap trio first burst onto the scene in 2012, with their debut album ‘Dead’ going on to win the prestigious Mercury Prize in 2014. ‘Cocoa Sugar’ has been described as an experimental but crowd-pleasing collection of distinctive Young Fathers anthems, receiving five stars from the likes of The Guardian.
We teamed up with Ninja Tune to promote the new album release. The striking art-work looked incredible on the streets in multiple formats, from 4 sheet posters, to digital billboards and large scale formats. The posters hit the streets of London, Manchester, Bristol and, the band’s hometown, Edinburgh.