All On Red Management approached DIABOLICAL to promote Wolf Alice’s latest album “My Love Is Cool”. We executed a shiny poster campaign in the form of 30x20s, 60x40s and 48 sheets, using Camden as the flagship site, due to its heritage and links to the London rock scene.
To really highlight the golden elements of the album artwork, the DIABOLICAL team created a bespoke build, using metallic gold paint for the billboard frame at our Camden tube site.
“My Love Is Cool” stormed the UK Album Charts, reaching No. 2.
