What’s better than one Travis Scott? Maybe 20 Travis Scotts projected onto Marble Arch? For the rapper’s latest single, Franchise, he teamed up with legends Young Thug and M.I.A., who both had verses on the track. The music video is an ambitious feat full of trippy visuals that’ll have you think you’re seeing double – and Scott himself directed it.
We partnered with Scott’s label to get the video out onto the streets of London at locations like Marble Arch and Shoreditch. Projections of the video were shone onto buildings in huge, larger-than-life detail, forcing passers-by to stop and take a look. Many did more than that, however, even stopping to have a dance, bringing light and fun to the streets of London.