Diabolical

The Weeknd

After Hours

The Weeknd has dropped his fourth studio album, After Hours. The artist’s first release since Starboy back in 2016. We teamed up with Island Records to promote the new album using the powerful album artwork which features a grinning close-up image of Abel with a bloody nose staring into the camera – designed to reflect the musical aesthetic of this must hear break up album. After Hours featured on billboards and digital screens across London and went on to top the charts. It’s now spending its second week as a number 1 best-selling album.

CAMPAIGN INSIGHTS
  • Campaign to promote The Weeknds After Hours
  • Billboards and Digital Screens
  • London

The Weeknd - After HoursThe Weeknd - After HoursThe Weeknd - After HoursThe Weeknd - After HoursThe Weeknd - After Hours

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