DIABOLICAL worked with Parisian based audio innovators, Devialet to launch PHANTOM, their revolutionary implosive sound centre in the UK. The ground-breaking new speaker system, is now on sale in London’s renowned high-end retailer, Harrods, after a hugely successful launch in the US.
The campaign used a combination of traditional and ambient outdoor marketing targeting affluent and trendy central London locations within close proximity to brand competitors and high-end retailers.
CAMPAIGN INSIGHTS
- MULTIPLE STATEMENT CAMPAIGN INCLUDING PREMIUM AND STATEMENT LEVEL OUTDOOR SITES
- AMBIENT MARKETING INCLUDING STATIC CLINGS AND CHALK STENCILS, HIGH IMPACT SOLUTIONS FOR AMBIENT PLACEMENT
- HIGH PROFILE SITES WITHIN CLOSE PROXIMITY TO BUSY HIGH STREETS, AREAS OF HEAVY FOOTFALL AND TRANSPORT HUBS
- POPULAR LOCATIONS IN THE WEST END, SOHO, SHOREDITCH AND KNIGHTSBRIDGE
- PRODUCT LAUNCHED IN HARRODS
