Diabolical

Paul McCartney Comes to Life

12 days of Paul

The Beatles’ founding member and icon in his own right might be seven decades into one of the most successful music careers of all time, but he shows no interest in slowing down anytime soon. His 18th solo album McCartney III, made in lockdown, is launching with a fun marketing campaign aptly entitled 12 Days of Paul, allowing fans to get excited both at home and on the streets.

Partnering with Virgin EMI, we brought an exclusive score by Paul to life in mural form on the streets of McCartney’s beloved London and Liverpool. Showcasing an excerpt from the opening song, “Long Tailed Winter Bird”, the bright, eye-catching mural features pops of red and green on its simple black and white sheet music background, bringing music to passers-by in Shoreditch.

CAMPAIGN INSIGHTS
  • Campaign to promote Paul McCartney’s new album, 12 days of Paul
  • Murals
  • London, Liverpool

Paul McCartney Comes to Life - 12 days of PaulPaul McCartney Comes to Life - 12 days of PaulPaul McCartney Comes to Life - 12 days of PaulPaul McCartney Comes to Life - 12 days of Paul

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