As second on the bill at the main stage, Panic! At the Disco were all set to take Saturday evening at Reading Festival 2018 by storm. The Las Vegas rock band had just released their sixth studio album, Pray for the Wicked, and were about to announce a huge new tour – perfect timing for some additional promotion. We wanted to give fans a little something extra to help them on their journey to the festival site and get them ready for the band’s incredible set – so we organised a fully branded Panic! At the Disco ice cream van to dish out treats to everyone attending that day.
The van highlighted all of their upcoming UK tour dates as it drove from Reading Station along the crowded route to the entrance, dishing out free ice creams to festival-goers. The band themselves promoted the #KingOfTheCones giveaway on their Facebook page, and the stunt was picked up by excited fans and promoters on Twitter. All in all, a refreshing way to promote the band ahead of their storming performance!