To unveil the return of Luther on BBC One, we collaborated with Studio Output on an arty campaign. The idea was to introduce the show in a different way, using the grittiness of the Luther storylines into a piece of street art. To bring the campaign to life we used our mural site in Shoreditch, and commissioned the country’s best graffiti artists to produce the design. The artwork depicted the iconic skyline from the Luther credits, and included a large illustration of the show’s protagonist at its centre. The mural generated lots of social engagement – its time lapse video on Facebook received more than 317K views.