Diabolical

Juice WRLD

Legends Never Die

After his tragic death aged barely 21, rapper Juice WRLD’s fans and collaborators mourned the star from around the world. In his short, bright career he had already released two full-length studio albums, an impressive eight EPs, and two mixtapes. Legends Never Die, released posthumously, contained unreleased material and debuted at number one this year.

Juice WRLD’s influence extended beyond music, and in the wake of his death, his mother has raised awareness for drug addiction, raising money to support young people with mental health and drug-related issues. We collaborated with his label Polydor Records to put up a mural of Juice WRLD in Camden based on his album cover, a bright image of the artist against a backdrop of purple mountains and a sunset. In the bottom corner is a quote that will hopefully further his positive influence: “if anybody’s going through anything, I hope and pray that you get through it”.

CAMPAIGN INSIGHTS
  • CAMPAIGN TO PROMOTE JUICE WRLD’S POSTHUMOUS ALBUM LEGENDS NEVER DIE
  • POSTER AND BILLBOARD CAMPAIGN
  • LIVE-ACTION, EXPERIENTIAL MARKETING
  • LONDON

Juice WRLD - Legends Never Die - MuralJuice WRLD - Legends Never Die - Mural

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