Diabolical

J Hus

Big Conspiracy

J Hus has delivered his much-anticipated second studio album, Big Conspiracy, and it’s making waves. The record draws from dancehall, Afrobeat, rap, R&B and drill influences, and also features Burna Boy, Koffee and Iceé tgm. To celebrate its launch, we teamed up with Black Butter Records on a two phased street campaign. Before the album dropped, we helped J Hus go big with his message, teasing fans of things to come by plastering the name of the album across the capital. This was then supported by a series of bold, black and white posters around London which could not be missed. It wasn’t long before J Hus stormed to Number 1 on the UK’s Official Albums Chart.

CAMPAIGN INSIGHTS
  • Campaign to promote J Hus’ Big Conspiracy
  • Projections, posters
  • London

J HUS Big Conspiracy projectionsJ HUS Big ConspiracyJ HUS Big ConspiracyJ HUS Big Conspiracy

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