Diabolical

Headie One

Edna

Tottenham-born drill legend Headie One is best known for his singles, like 2018’s Know Better, featuring RV, and 18Hunna, featuring Dave. He’s been working hard releasing mixtapes, both alone and with rap group OFB, since 2014, and he’s got an impressive seven under his belt, but recent release Edna is his very first full-length debut. Featuring artists as massive as Drake, Stormzy and Skepta, it’s bound to be a hit.

Keen not to miss an opportunity to properly celebrate, Headie One and his label Relentless Records teamed up with us to get the word out across his city. First, a statue of Headie One, larger than life, was toured across London, stopping by at locations like Oxford Street and Piccadilly Circus, bringing a smile to people passing through. After that, we put up projections, posters and billboards – going all out to celebrate an icon.

CAMPAIGN INSIGHTS
  • Campaign to promote Headie One’s debut album Edna
  • Installation, projections, posters
  • London

Headie One - Edna - Outdoor campaign
Headie One - Edna - Outdoor campaignHeadie One - Edna - Outdoor campaign
Headie One - Edna - Outdoor campaign
Headie One - Edna - Outdoor campaignHeadie One - Edna - Outdoor campaign
Headie One - Edna - Outdoor campaignHeadie One - Edna - Outdoor campaign

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