Polydor Records (Universal) secured the services of Diabolical to roll out the out of home advertising campaign for Eminem’s latest album, Marshall Mathers LP2. The objective was to generate a high frequency, impactful campaign that reinforced the link to the original LP released back in 2000. In response to this brief, the team executed a campaign using traditional cut & paste paper billboards strategically placed in a selection of our owned street level sites.
- Mix of statement, premium & street level London sites
- Credible sites in high traffic areas within close proximity to city centres, major arterial routes (A40 and A12), live gig venues and transport hubs
- Only American artist to ever achieve seven consecutive number 1 UK Albums
- ”The Marshall Mathers LP 2,” debuted at No. 1 on the Billboard 200 chart and went straight in at Number 1 on the Official Albums Chart