Diabolical

Dizzee Rascal

E3 AF

Dizzee Rascal hasn’t written, recorded and produced an entire album in the UK in over a decade, so to mark his homecoming, the East London MC and rapper is reminding everyone that he won’t be forgetting his roots. Seventh studio album E3 AF, which will be released on October 9th, was preceded this month by new track “L.L.L.L (LOVE LIFE LIVE LARGE)” featuring Chip.

To accompany the album and announcement, we teamed up with Island Records to take over London with billboards featuring the album cover, a bright yellow number plate-style poster reading E3 AF. The billboards will appear across Dizzee’s city, in Hackney, Southwark, Hammersmith & Fulham, Camden, Newham, Lambeth and Wandsworth.

CAMPAIGN INSIGHTS
  • Campaign to promote Dizzee Rascal’s new album E3 AF
  • Billboards
  • London


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