DIABOLICAL managed the production and execution of this multiple statement campaign to raise awareness of the debut album from Catfish And The Bottlemen.
Starting in July with a series of album artwork posters across London, Manchester and Sheffield, the campaign continued across the festival season. The team created a full size version of the album artwork showing two people drawn in chalk outlines standing side-by-side. The standee went on tour across both festival sites with pictures of festival-goers posing behind the standee appearing online via the hashtag #grabsyoubytheballs, the band even dedicated a page on their website to this experiential campaign, which maximised exposure of the band to as many of the 75,000 Reading & Leeds attendees as possible.
- LONDON, MANCHESTER, SHEFFIELD AND READING & LEEDS FESTIVAL
- MULTIPLE STATEMENT CAMPAIGN, INCLUDING PREMIUM AND STREET LEVEL OUTDOOR SITES
- HIGH PROFILE SITES IN HIGH TRAFFIC AREAS WITHIN CLOSE PROXIMITY TO LIVE GIG VENUES, DRINKING HUBS AND TRANSPORT HUBS PLUS HIGH INTERACTION AT READING & LEEDS FESTIVAL
- OTS 2,000,000
- ALBUM TOP 10 IN THE UK CHARTS
