In October 2018, K-Pop mania came to London in the form of boyband BTS. The Korean superstars had embarked on a Love Yourself world tour, including a sold-out two night pitstop in The O2 and, with over 17 million followers on Twitter alone, we knew that the fans would be expecting something a little bit special when their heroes came to town. We worked with Live Nation on this incredible hybrid mural (half paint, half vinyl) in the heart of trendy Shoreditch. Once complete, we popped a shout out with the location on our Diabolical social and, almost overnight, we’d received over 20k likes and 8k re-tweets. Excited fans headed down to create their own content for social media, with their heroes making the perfect backdrop. And to top it off, just around the corner, we organised a huge digital billboard ad to make sure that everyone knew that BTS were in town.
Check out the video below to see how it all came together.