Diabolical

AC/DC

Power Up

If anyone knows how to get attention, it’s iconic Australian rockers AC/DC. After going on hiatus in 2016, many people might have thought that was it, but in September 2016, they teased the huge news of a reunion. They announced the return via social media with an image of the Rock or Bust tour line-up on a CD-style poster.

Shortly after, the band also announced their 17th (!) studio album, PWR UP. With a career spanning half a century, Angus Young and co show zero signs of giving it up. While AC/DC don’t have to work too hard to get noticed, we gave them a boost, with projections of the band in black and white at Tate and Marble Arch announcing the huge new record.

CAMPAIGN INSIGHTS
  • Campaign to promote AC/DC’s new album PWR UP
  • Projections
  • London

AC/DC - Power Up - ProjectionsAC/DC - Power Up - ProjectionsAC/DC - Power Up - ProjectionsAC/DC - Power Up - Projections

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