Gruff Rhys takes it to the 72-piece

We recently teamed up with Rough Trade Records to spread the news that Gruff Rhys, of Super Furry Animals and Neon Neon fame, has released a new solo album, titled Babelsburg. We put together a large campaign with 4 to 48 sheet posters across high traffic areas in east London, and a regional homage to Rhys’ Welsh heritage with a 48 sheet poster in Cardiff.

The album was originally recorded in 2016 by Rhys and former Flaming Lips drummer Kliph Scurlock, developed further for 18 months, and finally adapted for a orchestral accompaniment from composer Stephen McNeff and the 72-piece BBC National Orchestra of Wales.

Rhys told Rolling Stone that the title of the album came from a road sign he passed while on tour in 2014 – Babelsburg is a district in Germany a little outside of Berlin. Gruff said that he “was looking for a name that evoked the Tower of Babel – people building towers to reach an idea of heaven (but maybe creating a kind of hell – I’m an atheist by the way!). In any case I had written Babelsberg down and when I listened to the songs together, it finally made sense why I’d done that.” Babelsberg is Rhys’ first solo LP since his 2014 album American Interior.

For further information about the album or tour dates visit here.