Crack reality with Aphex Twin

We’ve been working with Crack magazine to bring Aphex Twin’s augmented reality to the streets. The experimental electronic artist was back and more visual then ever on our interactive 48 sheet billboard on Hackney Road. By downloading the Crack mobile app passsers-by could bring the trippy artwork to a whole new level of distortion – as demonstrated on the special film posted on the magazine’s Instagram and Twitter. The AR poster also took over Bristol with a 4 sheet campaign, unleashing Aphex Twin all over town.

Crack interviewed Richard D. James in the November issue to find out more about his latest EP – which has been described by Pitchfork as a “knotty, meticulous, and joyous collection that ranks among his best late-career albums.”

If you didn’t get a chance to see the billboard in person, there is still time to grab a copy of the mag. By downloading the app and pointing it at the cover you can find out what you’ve missed.

Popcaan’s back with Forever

We’ve been working with Mixpak Records to spread the news on the streets that Popcaan has just dropped his second album, ‘Forever’. The new release marks a milestone for Popcaan as his second solo album, and reaffirms his status as the torch bearer of the dancehall genre. The Jamaican born artist has racked up some incredible accolades since his last album, including collaborations with artists such as Drake, Gorillaz, Pusha T and Jamie XX, and has even been cited as Sean Paul’s natural successor by NME.

The colour rich artwork ran as 4 sheet takeovers, with 48 sheet posters in key locations, and grabbed the attention of passersby throughout London, Manchester and Birmingham.

Alongside the new album release, Popcaan will be performing live at the end of this year in the UK. You can find out more information here.

Wilder Mind

We love an intimate gig and Mumford and Sons gave less than 400 of their excited fans just that when they played at London’s Oslo to announce their new album, Wilder Mind. Diabolical were on hand to offer our support in lighting up the venue with a giant blue neon sign, well, we didn’t want people getting lost!


Over the last few weeks Barclaycard presents British Summer Time have pulled name after name from their bag of musical tricks, from Taylor Swift to Miss Minogue, but the announcement that British legends Blur will headline the Hyde Park festival on 20th June has proved a huge hit, understandably. Last year saw The Libertines make quite the royal racket and we have no doubt the Blur boys will churn up a storm too. The announcement comes alongside the news that Blur will also be releasing their first album in 12 years. We wanted to welcome the boys back in style so we literally shouted it from the rooftops with some projections across London. Welcome back boys!

A cheeky little number

It might look like something from the latest Star Wars film but the new speaker from Devialet is already in such high demand that those trying to beat the rush and purchase online have had to register their interest to get their hands on one. The little guy boasts 3,000W, with zero distortion and zero background noise all for less than $2,000 (that’s around £1330 to those of us on British soil). Diabolical brought the same high-impact and low distortion to the multi-format campaign to announce the launch of the implosive sound centre in Harrods from February, featuring some ever so slightly risqué artwork, we ran a highly effective teaser campaign around key city centre locations. Keep your eyes peeled for that #PHANTOMRISING

If you can be patient, the Phantom will be available in Harrods from 9th February 2015.

Check out the the advertising video here.

Is this the end of Tin Pan Alley?

In recent months there has been a lot of talk about the widening gap of London’s affluent dwellers and us ‘ordinary’ people, but none more has come as a shock to the Diabolical office than the news regarding one of London’s most eccentric and enterprising streets. Plans to develop the north side of Denmark Street as part of the Crossrail development are on the table. Home to the many rehearsal rooms and recording studies over the years that have seen albums recorded by Bowie, The Kinks, The Who, The Rolling Stones and Black Sabbath (to name only a few), while Elton John enjoyed coffee just down the road. Helter Skelter, Regent Sounds and many more independent music stores became the very reason to visit that end of town, along with The 12-Bar Club which opened its doors in 1994 in what was previously a set of stables (and is sadly relocating to Holloway Road at the end of this week). It will be a very sad day if Tin Pan Alley, which earned blue plaque status last year as home of British publishers and songwriters, is lost to luxury flats and retail outlets, but the redevelopment of some of London’s most historical areas seems to be a inevitability and a down right shame.

George the Poet

He has a degree from King’s College, Cambridge and performed at the Albert Hall’s Elgar room as a student. George Mpanga AKA George the Poet started rapping at 15, he was the face of BBC Radio 1’s Hackney Weekend and Sky Sports F1 commissioned him to write poems for the coverage of both the 2012 Formula One and the 2013 Monaco Grand Prix and he was a runner-up for the BRITs 2015 Critics’ Choice Award. He also counts legendary rapper NAS as a fan, has been described as one of London’s leading young wordsmiths and recently added a second London date as part of his 2015 tour, oh and he’s only 23 years’ old. We’re not the only one predicting great things from this London rapper.

Pom poms at the ready

He’s been likened to Frank Zappa and Ariel Pink’s latest album Pom Pom does little to dispel the comparison. The US singer is promoting his album on a worldwide tour right now and the team positioned his latest album poster on our popular backlit site at Bethnal Green, projecting Pom Pom across London.

Photo credits – Sal Maxuda

Diabolical support Mercury 2014 winners

Scottish trio Young Fathers were never tipped to win this years Mercury Prize, with the likes of FKA Twigs and Royal Blood leading the front runners. The surprise win by the hip hop band from Edinburgh saw there previously un-charted album leap to number 7 in the iTunes chart. Diabolical were more than happy to give the boys some extra support with a poster campaign across their home city and throughout London.