Florence takes us Higher

We’ve been working with Virgin EMI to raise your spirits up with the brand new album from Florence + The Machine, ‘High as Hope‘. The campaign ran throughout London exclusively as 48 sheet posters, with the exception of an impressive 96 sheet on Hammersmith road. In other major UK cities, including Manchester, Birmingham and Glasgow, the campaign was posted as 4 sheet posters in prime street level locations.

High as Hope features more of a minimalist, stripped-down production, and explores themes of heartache, family, and finding comfort in loneliness. Speaking with New York based radio station, WNYL, Florence said that she aimed to deliver a positive message for love and life, in contrast to her heartache last album How Big, How Blue, How Beautiful. As always Florence’s vocals are reaching for new heights, seemingly echoing her extensive world tour locations across the US, Canada, UK, and Europe.

For more information about the tour visit here.