Oscar Powell goes minimal

  • 21 July 2016

Last year, we teamed up with XL Records and Oscar Powell to turn Steve Albini’s rant about dance music into a huge bespoke billboard. This time Powell has gone minimal with his latest billboard campaign, which simply features his email address – powell@xlrecordings.com. The idea being that interested people on the street, who make the link between his name and the record label, will contact him if they want to find out more.