James Bay is back with a brand new sound

  • 20 March 2018
James Bay returns with a second album and outdoor campaign

British crooner James Bay is back and about to make waves on the 2018 music scene. The singer’s debut album, ‘Chaos and The Calm’, won him awards at the Brits, Ivor Novello’s, MTV EMAs and MTV VMAs, alongside Grammy-nominations aplenty. But even having the UK’s biggest-selling debut album of 2015 wasn’t enough for James. His new album, ‘Electric Light’, is due for release on 18th May and promises to be a real departure from his previous sound. Launching with a new run of tour dates across the UK, Europe and North America, the edgier second album will feature recent catchy singles ‘Pink Lemonade’ and ‘Wild Love’.

We recently worked with Virgin EMI on the outdoor campaign for the album release, with James Bay popping up on poster sites across London and Manchester.