Crack reality with Aphex Twin
We’ve been working with Crack magazine to bring Aphex Twin’s augmented reality to the streets. The experimental electronic artist was back and more visual then ever on our interactive 48 sheet billboard on Hackney Road. By downloading the Crack mobile app passsers-by could bring the trippy artwork to a whole new level of distortion – as demonstrated on the special film posted on the magazine’s Instagram and Twitter. The AR poster also took over Bristol with a 4 sheet campaign, unleashing Aphex Twin all over town.
Crack interviewed Richard D. James in the November issue to find out more about his latest EP – which has been described by Pitchfork as a “knotty, meticulous, and joyous collection that ranks among his best late-career albums.”
If you didn’t get a chance to see the billboard in person, there is still time to grab a copy of the mag. By downloading the app and pointing it at the cover you can find out what you’ve missed.