Last year Zayn Malik left 1D, breaking millions of hearts in the process, this year he’s back with some brand new material. To help show off the newly solo artist’s much anticipated debut album, Mind of a Game we worked with Sony Music on a high impact, multi-format campaign. In the lead up to the album release, we executed 4 sheet and 30 x20 poster campaigns up and down the country. To further highlight Zayn’s presence, we also covered London with a load of unmissable projections. On launch day, a very young Zayn with tattoo’s on his arms, started to appear in unusual places across the capital. The ex One Directioner’s, debut album went on to achieve phenomenal success, going straight to No. 1 in the UK as well as US official album charts.