Diabolical

Zayn Malik

Projections

Sony recruited Diabolical to promote former One Directioner, Zayn Malik’s new single, Pillow Talk. To give the newly solo artist centre stage attention, we covered London with a load of killer projections featuring images of the artist himself. In conjunction with this we ran a nationwide poster campaign, which included 4 sheets across the UK and digital placements in London. The single was massive hit, reaching number one in the UK’s singles charts.

CAMPAIGN INSIGHTS
  • Campaign to promote Zayn Malik’s new single
  • Projections & poster campaign
  • Nationwide coverage


Zayn Malik | ProjectionsZayn Malik | ProjectionsZayn Malik | ProjectionsZayn Malik | Projections

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