Diabolical

Young Fathers

Mercury Prize 2014 Winners

When Young Fathers scooped the Mercury Prize they weren’t the only ones to be surprised, with some big names in the running, the trio from Edinburgh beat off competition from FKA Twigs, Royal Blood and Damon Albarn.

DIABOLICAL worked in conjunction with independent record label, Ninja Tunes to activate a city centre 40×60 poster campaign across London and the band’s hometown of Edinburgh within 48 hours.

CAMPAIGN INSIGHTS
  • ACTIVATED WITHIN 48 HOURS
  • LONDON AND THE BANDS HOMETOWN OF EDINBURGH
  • HIGH PROFILE SITES WITHIN CLOSE PROXOMITY TO LIVE GIG VENUES AND TRANSPORT HUBS
  • ALBUM SALES INCREASED MORE THAN 4,000%


Young Fathers Mercury Prize 2014 Winners
Young Fathers Mercury Prize 2014 WinnersYoung Fathers Mercury Prize 2014 WinnersYoung Fathers Mercury Prize 2014 WinnersYoung Fathers Mercury Prize 2014 Winners