Diabolical

You Need To Hear This

Philips Headphone Launch

Diabolical collaborated on the creation of a bespoke arcade game, placed in Hackney’s Broadway Market, to promote the release of Philips Downtown Denim Headphones and their You Need To Hear This campaign.

Working alongside the creative team at Ogilvy who built the worlds first ever video game for Manchester based electro-pop band, Swiss Lips. Consumers were invited to trial the headphones and the arcade game and create their own remix of Swiss Lips hit single, Carolyn.

CAMPAIGN INSIGHTS
  • Hundreds of consumers took part throughout the day
  • Final activation viewed by more than 15,000 people
  • Shared via social media extending campaign reach and awareness


Phillips You Need To Hear This
Phillips You Need To Hear ThisPhillips You Need To Hear ThisPhillips You Need To Hear ThisPhillips You Need To Hear This

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