Diabolical

Wolf Alice

Album Promotion

All On Red Management approached DIABOLICAL to promote Wolf Alice’s latest album “My Love Is Cool”. We executed a shiny poster campaign in the form of 30x20s, 60x40s and 48 sheets, using Camden as the flagship site, due to its heritage and links to the London rock scene.

To really highlight the golden elements of the album artwork, the DIABOLICAL team created a bespoke build, using metallic gold paint for the billboard frame at our Camden tube site.

“My Love Is Cool” stormed the UK Album Charts, reaching No. 2.

CAMPAIGN INSIGHTS
  • Formats: 30x20s, 4 Sheets, 48 Sheets
  • Sites located in Camden, within close proximity to pubs, bars, clubs and gig venues
  • “My Love Is Cool” reached No. 2 in the UK Album Charts


Wolf Alice | Album Promotion
Wolf Alice | Album PromotionWolf Alice | Album PromotionWolf Alice | Album PromotionWolf Alice | Album Promotion

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