Diabolical

U2 Songs Of Innocence

Album Release

To announce the release of Songs of Innocence, the new album from U2, Island Records (Universal) asked the Diabolical team to generate an out of home campaign with maximum impact on the streets of London.

The giant banner in the heart of London’s busy Shoreditch used the album creative on a massive scale to generate maximum awareness of the album release.

CAMPAIGN INSIGHTS
  • PRIME LOCATION IN POPULAR LONDON BOROUGH
  • ATTRACTED PASSERS-BY AS WELL AS GENERATING AWARENESS ACROSS SOCIAL MEDIA
  • ALBUM REACHED NO.6 IN THE UK CHART


U2 SONGS OF INNOCENCE - ALBUM RELEASE