Diabolical

U2

The Joshua Tree

Decades on, The Joshua Tree remains U2’s highest-selling album and a touchstone among legions of fans. In honour of the album’s 30th anniversary, and in advance of an upcoming tour celebrating the LP, we teamed up with Island Records to get creative on the streets of London. The result being a multi-layered campaign which included special gold laced billboards, faux street signs and loads of ambient marketing. 

CAMPAIGN INSIGHTS
  • Campaign to celebrate the Joshua Tree’s 30th anniversary
  • Posters,faux street signs, ambient marketing
  • London based


U2 - The Joshua Tree
U2 - The Joshua TreeU2 - The Joshua TreeU2 - The Joshua TreeU2 - The Joshua TreeU2 - The Joshua Tree20170310001
U2 - The Joshua Tree