Two Door Cinema Club have been pretty busy touring the globe the past two years behind their third album Gameshow, but the Irish trio have returned with their latest single ‘Talk’, bringing back their brand of bright, angular, jangle pop charm to the indie scene.
The release of ‘Talk’ follows a series of interactive billboards posted around the world teasing new music from the band. In London, we’ve teamed up with Kobalt, creating a playful 48 sheet at Shoreditch High Street. The billboard artwork features the band riding a fire extinguisher, where passers-by can press a red button that releases smoke, making it look like the trio are about to take off. The band shared a video on their social media, resulting in over 35,000 likes on Instagram and 770 likes on Twitter.
To further support the campaign we organised a stunt in Brighton, decking out a phone booth complete with a retro dial phone and a load of Two Door Cinema merch to promote their feature on Annie Mac’s ‘Hottest Record’ session on BBC1. The band shared this on social media once again, with over 16,000 likes on Instagram.