Diabolical

The XX

I See You

After much anticipation, four years to be exact – it’s finally here. The xx’s new album ‘I See You’ has dropped – it’s the first album from the Mercury Prize-winning band since 2012’s Coexist. To generate excitement around the launch, we got crafty with our billboard site in London fields, mounting on a gigantic mirror to reflect the band’s new album artwork.

CAMPAIGN INSIGHTS
  • Campaign to promote The xx’s new album
  • mirror billboard
  • Located at London Fields


The XX - I See You special buildThe XX - I See You special build

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