Diabolical

The National

Sleep Well Beast

American indie rock band The National, known for their suave, gloomy perfection are set to release their seventh studio album, Sleep Well Beast, out September 8 on 4AD. The band have been stirring over the past few weeks, placing cryptic teasers on social media – to add to the suspense we teamed up with 4AD to create a mural in Shoreditch which featured the album artwork without the band name, this was then added a few days later.

CAMPAIGN INSIGHTS
  • Campaign to promote The National’s album, Sleep Well Beast
  • Tease and reveal mural
  • Shoreditch


The National - Sleep Well Beast - MuralThe National - Sleep Well Beast - MuralThe National - Sleep Well Beast - Mural

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