Diabolical

The 1975

Special build for the big winners at the Brits

The 1975 were the big winners at the Brits, taking home the awards for best British group and album of the year. We’re stoked to have had the opportunity to help promote the winning album A Brief Inquiry Into Online Relationships.  Working on a joint venture with Polydor Records and YouTube Music, we recreated the album artwork in Shoreditch with a very special build complete with multi-coloured lightboxes which people couldn’t fail to notice. After one week of teasing the new album, the creative was changed on release day to announce that The 1975 were back.

The band went on to promote the special build on their Twitter (receiving over 8k likes and 1k retweets) and their Instagram (which received over 122k likes).

CAMPAIGN INSIGHTS
  • The 1975 Album Launch
  • Special Build and Posters
  • Shoreditch, London


The 1975 New Album Special Build LondonThe 1975 New Album Special Build LondonThe 1975 New Album Special Build London

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