Diabolical

The 1975

Special Build Album Launch

The 1975 made a storming return to number one in the charts in late 2018 with their third album, A Brief Inquiry Into Online Relationships. The feat made them the first British band since Arctic Monkeys to go straight to the top of the UK charts with their first three albums – and we were on hand to help promote the launch. Working on a joint venture with Polydor Records and YouTube Music, we recreated the album artwork in Shoreditch with a very special build complete with multi-coloured lightboxes which people couldn’t fail to notice. After one week of teasing the new album, the creative was changed on release day to announce that The 1975 were back.

The band went on to promote the special build on their Twitter (receiving over 8k likes and 1k retweets) and their Instagram (which received over 122k likes).

CAMPAIGN INSIGHTS
  • The 1975 Album Launch
  • Special Build and Posters
  • Shoreditch, London


The 1975 New Album Special Build LondonThe 1975 New Album Special Build LondonThe 1975 New Album Special Build London

You might like this.