Diabolical

Sol3 Mio

Experiential campaign

Diabolical produced and executed the Sol3 Mio ‘Cheer Up Challenge’, for Decca Records. With a brief to promote the new album and raise the profile of the trio in the U.K, by building content with an activity that capitalised on the singer’s humorous and friendly personalities, Diabolical commissioned a mobile billboard and organised a series of pop-up shows across London on Blue Monday.

The pop-up allowed the singers to interact with the general public by travelling around some of the busiest and popular tourist and commuter locations in London, including Covent Garden, the Southbank, Kings Cross, St Pancras Station and Westminster, the trio popped-up to serenade the unsuspecting public and banish Blue Monday across the city, raising awareness and generating content for their website and social media.

CAMPAIGN INSIGHTS
  • HIGH PROFILE LOCATIONS INCLUDING COVENT GARDEN, THE SOUTHBANK, THE ROYAL OPERA HOUSE AND WESTMINSTER
  • ALL LOCATIONS CHOSEN ON PROXIMITY TO RELEVANT MUSIC VENUES, POPULAR TOURIST AREAS, RETAIL OUTLETS, TRANSPORT HUBS AND AREAS OF HEAVY FOOTFALL
  • ALBUM REACHED THE TOP TEN IN THE CLASSICAL ALBUM CHARTS
  • SHARED VIA SOCIAL MEDIA EXTENDING CAMPAIGN REACH AND AWARENESS


Sole Mio
Sole Mio
Sole MioSole Mio

You might like this.