In his short career to date, Slowthai has developed a reputation as one of the brightest young stars in UK rap. He speaks for and with a generation of kids who’ve been ignored for too long by the powers that be. His voice is not driven by rage it’s driven by a desire for freedom and happiness: freedom to be who you want to be, and the happiness that comes with that. We were excited to team up with Method Records to help promote Slowthai’s latest album Nothing Great about Britain. We rolled out a three phased poster campaign across the UK that caught the attention of fans and press alike. It kicked off with hard hitting political messaging, followed by the artist’s debut album artwork, then finished off with thought provoking mirrored posters.