Diabolical

SIA

INTEGRATED MARKETING CAMPAIGN

Sony Music Entertainment enlisted Diabolical to create and execute an integrated marketing campaign for Sia Furler who returned from a four year hiatus (spent songwriting and collaborating with top acts) to release her sixth solo album, 1000 Forms of Fear. This four month long activity included guerrilla stunts, ambient placement of items that reinforced Sia’s unmistakable silhouette – her signature blonde bob – and a hard hitting out of home advertising campaign.

CAMPAIGN INSIGHTS
  • Mix of statement, premium & street level London sites
  • Credible sites in high traffic areas within close proximity to city centres; fashion, arts & culture hotspots; live gig venues and transport hubs
  • The official video for Chandelier, the first single off the album, racked up over 55,857,450 YouTube views
  • Hotly tipped to debut at Number 1 (Billboard)


SIA INTEGRATED MARKETING CAMPAIGN
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