The DIABOLICAL team were tasked with promoting the release of Rudimental’s second album ‘We The Generation’. What better way to do this, than to create a campaign for the Wild Life Festival, to give the album prime position amongst a young and engaged audience.
The team executed the campaign with 96 sheet posters around the festival site. To drive further engagement and to maximize fun, they also created a branded photo booth for festival goers to capture their unforgettable experience as a momento. To receive a print out of their photo, they had to share it on either on Facebook or Twitter with the hashtag #WeTheGeneration’, which generated even further awareness online.
The photo booth was a huge hit, with over 1,500 people getting their pose on throughout the day.