Diabolical

Rudimental

ALBUM PROMOTION

The DIABOLICAL team were tasked with promoting the release of Rudimental’s second album ‘We The Generation’. What better way to do this, than to create a campaign for the Wild Life Festival, to give the album prime position amongst a young and engaged audience.

The team executed the campaign with 96 sheet posters around the festival site. To drive further engagement and to maximize fun, they also created a branded photo booth for festival goers to capture their unforgettable experience as a momento. To receive a print out of their photo, they had to share it on either on Facebook or Twitter with the hashtag #WeTheGeneration’, which generated even further awareness online.

The photo booth was a huge hit, with over 1,500 people getting their pose on throughout the day.

CAMPAIGN INSIGHTS
  • Rudimental co-curated Wild Life Festival, therefore this audience was the perfect fit
  • The photo booth was a huge hit with over 1,500 festival goers getting their picture taken
  • Formats: 96 sheet


Rudimental | Wild Life FestivalRudimental | Wild Life FestivalRudimental | Wild Life Festival
Rudimental | Wild Life FestivalRudimental | Wild Life FestivalRudimental | Wild Life FestivalRudimental | Wild Life FestivalRudimental | Wild Life FestivalRudimental | Wild Life FestivalRudimental | Wild Life FestivalRudimental | Wild Life Festival

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