In 2018 we worked on a multi-dimensional campaign with Mixpak Records to spread the word on the street that Popcaan was back with his second album, ‘Forever’. The new release marked a milestone for the artist, reaffirming his status amongst fans as the torch bearer of the dancehall genre. The colour rich artwork ran as 4 sheet takeovers, with 48 sheet posters in key locations, and grabbed the attention of passersby throughout London, Manchester and Birmingham.
To truly maximise the new release, we then created an vibrant mural in the heart of Shoreditch. Using our in-house team of talented artists we brought the artwork to life, with the man himself even posting the mural onto his Instagram account. The Instagram post received over 22K likes, as Popcaan encouraged fans to take a picture and upload it with a unique hashtag. The mural was frequently reposted and snapped by die hard fans on the busy street. Check out the video below to see how it all came together.