Diabolical

Pharrell Williams

‘GIRL’ ALBUM LAUNCH

Hot off the heels of the infectious, Oscar nominated, global NO. 1 single, Happy, Diabolical was recruited by Sony Music Entertainment to support the out of home advertising for Pharrell Williams’ second solo album, G I R L. Relying on our portfolio of credible sites across London, a mix of media from statement billboards to digital LEDs and high frequency  4 sheets were selected to generate an impactful, aligned campaign.

CAMPAIGN STATISTICS
  • Mix of statement, premium & street level London sites
  • Credible sites in high traffic areas within close proximity to city centres, major arterial routes (A40 and A12), live gig venues and transport hubs
  • Over 5.6 million digital downloads of single ‘Happy’ which also spent 12 consecutive weeks at No. 1 on the Hot R&B/Hip-Hop Songs chart
  • Pharrell Williams first UK No.1 album


PHARRELL WILLIAMS - G I R L ALBUM LAUNCH
PHARRELL WILLIAMS - G I R L ALBUM LAUNCHPHARRELL WILLIAMS - G I R L ALBUM LAUNCH

You might like this.