Diabolical

Phantom Rising

UK Product launch

DIABOLICAL worked with Parisian based audio innovators, Devialet to launch PHANTOM, their revolutionary implosive sound centre in the UK. The ground-breaking new speaker system, is now on sale in London’s renowned high-end retailer, Harrods, after a hugely successful launch in the US.

The campaign used a combination of traditional and ambient outdoor marketing targeting affluent and trendy central London locations within close proximity to brand competitors and high-end retailers.

CAMPAIGN INSIGHTS
  • MULTIPLE STATEMENT CAMPAIGN INCLUDING PREMIUM AND STATEMENT LEVEL OUTDOOR SITES
  • AMBIENT MARKETING INCLUDING STATIC CLINGS AND CHALK STENCILS, HIGH IMPACT SOLUTIONS FOR AMBIENT PLACEMENT
  • HIGH PROFILE SITES WITHIN CLOSE PROXIMITY TO BUSY HIGH STREETS, AREAS OF HEAVY FOOTFALL AND TRANSPORT HUBS
  • POPULAR LOCATIONS IN THE WEST END, SOHO, SHOREDITCH AND KNIGHTSBRIDGE
  • PRODUCT LAUNCHED IN HARRODS


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