Diabolical collaborated with Decca records to promote Melody Gardot’s latest album ‘The Currency of Man’. In her fourth album release, the innovative soul singer has taken a new direction with an intensely creative sound that offers a stirring social statement.
Keeping in line with the artist’s direction to stir up some philosophical thinking, the Diabolical team executed an intriguing and thought provoking campaign that would challenge people about ‘The Currency of Man’. It consisted of a two-phased approach that would generate awareness around the launch but also drive interaction with members of the general public.
The first phase included two blank billboards located in London, with pens attached, for passers-by to answer the question posted by Melody “What is our worth? And how do we define it?”. Hundreds of people got involved by writing messages and creating illustrations to share their thoughts on the question which inspired Melody’s new album.
The second phase was a spectacular money drop, whereby thousands of biodegradable bank notes were released from a roof top in Carnaby street London. The look of surprise from the people below, quickly turned into delight as they were seen grabbing the money from the sky.