Diabolical

Khalid

Free Spirit

It’s been two years since R&B superstar, Khalid’s last album. To celebrate his highly-anticipated follow up, Free Spirit, we teamed up with Columbia Records to create a fun-filled pop-up shop at Boxpark, Shoreditch. We took over the green, turned up the tunes and blasted the album for all to hear. We also set up a branded merch shop where fans could buy T-shirts, enjoy a free slushy and have their picture taken in front of our bespoke 1971 Dodge Van we’d had customised to replicate the one featured on the cover of Free Spirit.

CAMPAIGN INSIGHTS
  • Campaign to promote the release of Free Spirit
  • Experiential
  • Boxpark Shoreditch


Khalid pop-up shop at Boxpark Shoreditch
Khalid pop-up shop at Boxpark ShoreditchKhalid pop-up shop at Boxpark ShoreditchKhalid pop-up shop at Boxpark ShoreditchKhalid pop-up shop at Boxpark ShoreditchKhalid pop-up shop at Boxpark ShoreditchKhalid pop-up shop at Boxpark ShoreditchKhalid pop-up shop at Boxpark ShoreditchKhalid pop-up shop at Boxpark Shoreditch
Khalid pop-up shop at Boxpark Shoreditch

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