Diabolical

Keith Richards

CROSSEYED HEART

Diabolical worked with Virgin EMI to promote Keith Richard’s third solo album, Crosseyed Heart. This unique campaign, centred around a social media treasure hunt, allowing fans to unlock songs from the album. To kick-off the campaign, four English Heritage plaques were installed at key locations around London and Southeast England highlighting important places in his life. This included two locations in Dartford, where he grew up, The Bricklayer Arms in Soho where he had his first ever audition and finally, Ealing Jazz Club in Broadway where he played his first ever gig with the Rolling Stones. Locations of the plaques were revealed on Facebook and Twitter, with each plaque featuring a unique password that could be used on the album website to unlock the exclusive content.

CAMPAIGN INSIGHTS
  • TREASURE HUNT CAMPAIGN TO PROMOTE NEW ALBUM
  • CAMPAIGN ELEMENTS: ENGLISH HERITAGE PLAQUES INSTALLED ACROSS ENGLAND USING SOCIAL MEDIA TO REVEAL THE LOCATIONS
  • CAMPAIGN ACTIVATED ACROSS KEY LONDON LOCATIONS
  • EXCLUSIVE COTENT COULD BE UNLOCKED


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