A brand new one-day festival came to London in summer 2018, as Alexandra Palace and Park welcomed Kaleidoscope. Set high over London in this iconic venue, the new event offers visitors music, theatre and comedy from some of the biggest names on the festival circuit. It also promised to open up previously unseen areas of the grounds, creating “curious happenings in hidden corners” – and we wanted to support the launch with a campaign that would reflect their motto, “different at every turn”.
To create buzz in Kaleidoscope’s part of town for the inaugural event, we took over the whole of Finsbury Park with a large scale poster campaign. Ten key sites were dedicated to the festival, with eye-catching bespoke creative featured on everything from 4 sheet takeovers to 48 sheet billboards. We covered every angle in the area at once, ensuring that it received maximum footfall and impact.