Jessie Ware / Red Bull


To promote the release of Jessie Ware’s debut album, Devotion, recorded at Red Bull Studios in London, Diabolical collaborated to create an innovative tease and reveal campaign.

A poster was positioned directly beneath a Jessie Ware 48 sheet poster billboard in a central London location, which invited passers by to return to the site the following week for the opportunity to take part in a very special event. All those who returned found the poster was now a canvas for an interactive art installation, inviting the public to join the dots, creating a striking image of Jessie.

  • Prime location in high traffic areas within close proximity to live gig venues, drinking hubs and transport links
  • Hundreds of passers by took part throughout the day
  • Album reached No.5 in the UK
  • Shared via social media extending campaign reach and awareness

Jesse Ware / RedBull

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