Diabolical

Jessie Ware / Red Bull

DEBUT ALBUM RELEASE

To promote the release of Jessie Ware’s debut album, Devotion, recorded at Red Bull Studios in London, Diabolical collaborated to create an innovative tease and reveal campaign.

A poster was positioned directly beneath a Jessie Ware 48 sheet poster billboard in a central London location, which invited passers by to return to the site the following week for the opportunity to take part in a very special event. All those who returned found the poster was now a canvas for an interactive art installation, inviting the public to join the dots, creating a striking image of Jessie.

CAMPAIGN INSIGHTS
  • Prime location in high traffic areas within close proximity to live gig venues, drinking hubs and transport links
  • Hundreds of passers by took part throughout the day
  • Album reached No.5 in the UK
  • Shared via social media extending campaign reach and awareness


Jesse Ware / RedBull

You might like this.