Diabolical

Jennifer Lopez

Dinero

Responsible for some of the catchiest and best-selling dance floor hits of all time, it’s no surprise that summer 2018 saw a return to form for the Queen of Pop, Jennifer Lopez. Her latest banger “Dinero”, featuring DJ Khaled and Cardi B, is an instant feel-good hit – guaranteed to get stuck in your head for days on end.

To celebrate it’s UK release, we teamed up with Sony Music on a teaser stunt in multiple cities across the UK. We created fake “Dinero” bills, replacing George Washington with an image of JLo, and subbing in key information on how to access the new track. The notes were left everywhere: bars, cafés, record shops, club nights, gigs, on public transport. The result was a creative and original way to increase visibility for the new single in London, Manchester, Glasgow, Birmingham and Liverpool.

CAMPAIGN INSIGHTS
  • Campaign to promote JLo’s new single
  • Experiential and ambient campaign
  • Located in London, Manchester, Glasgow, Birmingham, Liverpool

Jennifer Lopez Dinero UK Release StuntJennifer Lopez Dinero UK Release StuntJennifer Lopez Dinero UK Release StuntJennifer Lopez Dinero UK Release StuntJennifer Lopez Dinero UK Release StuntJennifer Lopez Dinero UK Release Stunt

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