Diabolical

Jay-Z & Kanye West

SINGLE PREMIER PROJECTION

To announce the release of Jay-Z and Kanye West’s video for their new single, N**gas in Paris, Diabolical executed an impactful and creative campaign for EMI Records (Universal), which saw the duo takeover Shoreditch High Street railway station without even setting foot in London.

With rumours starting early on social media networks that the duo would make a surprise appearance, the campaign pulled a large crowd and brought commuters to a standstill, the team orchestrated the projection of the music video onto the front of the station, with it also appearing simultaneously across the world, and while Jay-Z and Kanye didn’t turn up in person to surprise the crowds, the inventive single release created a great event and some huge PR buzz.

CAMPAIGN INSIGHTS
  • Prime location in popular Shoreditch
  • Attracted passers-by as well as creating awareness via social media networks, Twitter and Facebook
  • Album reached No.5 in the US chart and won two Grammy Awards for Best Rap Performance and Best Rap Song at the 55th Grammy Awards


JAY-Z & KANYE WEST SINGLE PREMIER PROJECTION
JAY-Z & KANYE WEST SINGLE PREMIER PROJECTIONJAY-Z & KANYE WEST SINGLE PREMIER PROJECTION

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