Sony Music enlisted Diabolical to create a statement mural for the release of Foster the People’s 2nd album, Supermodel. Diabolical sourced the location, while our in-house graphic artist designed the mural to best fit the space, the team then commissioned graffiti artists to bring the bespoke artwork to life. Foster the People (and a group of fans) visited the site during the UK leg of their promotional tour adding their own hand prints to the design. The artwork is one of a pair, with a similar mural in the bands hometown of LA. The campaign was also supported by high frequency 60×40 posters across London promoting the album release.
- Mix of statement & street level London sites
- Credible sites in high traffic areas within close proximity to relevant engaged demographic, drinking hubs and transport hubs
- Great response to the mural from Foster the People, fan base and the media, extending the reach of the campaign to countless engaged consumers worldwide
- The album reached No.3 in the US album chart