Diabolical

Eminem

THE MARSHALL MATHERS LP 2 – ALBUM RELEASE

Polydor Records (Universal) secured the services of Diabolical to roll out the out of home advertising campaign for Eminem’s latest album, Marshall Mathers LP2. The objective was to generate a high frequency, impactful campaign that reinforced the link to the original LP released back in 2000. In response to this brief, the team executed a campaign using traditional cut & paste paper billboards strategically placed in a selection of our owned street level sites.

CAMPAIGN INSIGHTS
  • Mix of statement, premium & street level London sites
  • Credible sites in high traffic areas within close proximity to city centres, major arterial routes (A40 and A12), live gig venues and transport hubs
  • Only American artist to ever achieve seven consecutive number 1 UK Albums
  • ”The Marshall Mathers LP 2,” debuted at No. 1 on the Billboard 200 chart and went straight in at Number 1 on the Official Albums Chart



You might like this.